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How H&M Will Become A Tastemaker For Sustainable Fashion

In April, H&M hosted a sustainability event at their London showroom. At the reception, they shared the company’s latest sustainability report and the major findings from their sustainability work in 2015.

Conscious Exclusive 2016 (Image: H&M)

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H&M is developing a new sustainability strategy with a focus on the circular economy. For the sustainability event, H&M brought together leading innovators and experts with differing perspectives on circularity. Their goal was “to help to set the benchmark not only for the brand, but for the entire fashion industry and beyond.”

Harrison: How does the sustainability report fit into your commitment to transparency?

Gedda: We believe transparency is a key catalyst of positive change. At H&M, we are committed to transparent reporting of our sustainability performance. We were one of the first fashion brands to publish our supplier list, and we constantly monitor where and under what conditions our products are being produced. Our annual sustainability report is how we review our performance against key goals, set new goals, and lay out both the challenges we’re facing and possible solutions we are working on. It’s a good way for H&M to update our customers and other stakeholders, but we also consider the report to be an important internal management tool. We are committed to seeing transparency and sustainability continue to evolve.

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